B2B Marketing Consultancy

Now is the perfect time to expect more from your Marketing

Senior-led marketing strategy and delivery for B2B businesses in Built Environment, Professional Services and Manufacturing.

Grow Your Business See How We Work
What We Do

Grow your business with Marketing aligned to your commercial goals

We work with Managing Directors, CEOs and Leadership Teams in B2B businesses — with the bulk of our experience in the Built Environment, Professional Services and Manufacturing sectors.

We step in when the business has growth potential – but marketing isn’t converting that into visibility, pipeline or results.

Our role is to bring clarity, direction and hands-on delivery – ensuring marketing supports commercial objectives.

When is the right time to bring us in?

  • Marketing lacks direction and isn’t delivering results
  • Activity is disjointed, with inconsistent leads
  • Visibility is low and growth lacks clarity
  • Internal teams lack time and senior expertise
  • Brand and positioning need refreshing
  • Senior support is needed – without a full-time hire
Years combined team experience
Years senior board-level marketing
Promoted brand recall (Zentia)
New audience growth in 12 months

Trusted by leadership teams at companies including:

How we help

Here’s how my team and I can support you

Outsourced Marketing

Senior-led, fully delivered marketing activity. You get a complete outsourced marketing team without the cost or complexity of hiring internally.

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Fractional Marketing Director

Senior marketing leadership – without the cost and risk of full-time hiring. Strategy, direction and accountability.

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Strategy & Positioning

Clarify markets, proposition and growth plan. A practical, commercially grounded plan to generate stronger enquiries.

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100-Day Growth / Turnaround

For underperforming or PE-backed firms. Rapid clarity, structure and traction within a focused 100-day programme.

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Projects

Websites, campaigns, launches – defined scope, senior-led delivery, no unnecessary complexity.

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Mentoring

Practical guidance for business leaders and junior marketers. CIM qualified, formally trained in coaching and mentoring. Available as part of a wider engagement.

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We are not an agency. Nor a junior hire.

We take a strategy-first approach with marketing delivery aligned to business goals to ensure success. We operate as an outsourced marketing team or part-time marketing resource, providing senior leadership alongside practical execution.

From go-to-market strategy and proposition development through to content, research, campaigns, comms and digital delivery, we take full accountability.

With nearly 100+ years’ experience across the True Worth Marketing Team, supporting growth in Public, Private and Private Equity owned businesses, NFP’s and trade associations, you can rest assured your business is in safe hands.

100+

Years team experience

20+

Years board-level marketing

B2B

Sector specialists
complimentary Offer

Free Marketing Clarity Session for Business Leaders

If you’re investing in marketing but not seeing the impact you expect, I offer a limited number of free 30-minute Marketing Clarity Sessions each month.

1

Pinpoint what’s holding your marketing back from generating consistent leads and enquiries.

2

Show you where you’re missing opportunities or wasting time and budget.

3

Give you clear, practical next steps to improve visibility, lead quality and results.

Request Your Session

Here’s what people who work with us say…

  • Craig helped translate our complex strategy into clear, consistent messaging and a more effective market presence – significantly strengthening visibility and lead generation.
    Amanda Long
    CEO, CPI Limited
  • Craig and the team brought structure and strategic thinking to our marketing. From positioning through to SEO and site direction, the work has given us a far stronger foundation for growth.
    Chad Johnson
    ASG (Aviation)
  • Craig built our marketing function from the ground up – shaping our brand, website and customer journey with clear strategic direction. He made a real commercial difference.
    Dirk Jaspers
    Managing Director, Zentia
  • Craig is a proven senior marketer who turns strong value propositions into clear, impactful marketing plans that deliver across multiple channels.
    Andy Hyde
    Sales & Marketing Director, Saint-Gobain Glass
  • Craig brings calm judgement, strong commercial focus and a proven ability to turn strategy into measurable growth and improved profitability.
    Richard Burnley
    Managing Director, SIG Interiors
Get in touch

Let’s talk about your marketing

Tell us a little about your business and what you’re looking to achieve. We’ll get back to you within one working day.