About us

When marketing isn’t delivered

We bring clarity to marketing — and ensure it delivers tangible return on investment.

The Problem

Marketing rarely fails because of a lack of activity

It fails when there is no clear direction, when it isn’t aligned to how the business grows, and when nobody senior is accountable.

Most of the businesses we support are already “doing” marketing to some degree, but it isn’t delivering the impact it should.

The approach has often been outgrown and no longer fits where the business is heading.

Messaging no longer reflects the true value of the business to its customers.

Activity becomes reactive or disconnected from what sales actually needs.

Our Ethos

We are not an agency – we are business-led

We are a business-led marketing consultancy, working with B2B organisations across the Built Environment, Professional Services and Manufacturing sectors to bring clarity to marketing.

We start with the commercial objective and align marketing to it — shaping positioning, focusing activity anconnecting it to how customers buy, particularly in specification-led and longer-cycle environments.

Commercial first

Every piece of marketing work begins with the commercial objective — not the channel, not the content calendar. Strategy must earn its place by moving the business forward.

Clarity over complexity

Clear direction, focused activity, and messaging that reflects the real value of your business. We remove the noise and concentrate effort where it counts.

Aligned to how customers buy

We understand specification-led and longer-cycle B2B environments — and shape marketing to work with your customers’ actual buying journey, not against it.

1

Commercial objective

We begin by understanding where the business is going and what marketing needs to achieve to support that.

2

Positioning & strategy

We shape a clear positioning, refine your messaging and define the activity most likely to drive results.

3

Delivery & accountability

We stay involved to lead delivery — working alongside your team and existing partners to ensure execution is consistent and effective.

4

Progress & return

Plans are only valuable if they are acted on. We remain accountable for making sure progress is made and measured.

From direction to delivery

Importantly, we don’t stop at strategy

We stay involved to lead delivery, working alongside your team and existing partners to make sure plans are executed properly and progress is made.

This is where many businesses struggle — not in knowing what to do, but in making it happen consistently and effectively.

Meet The Team

Senior expertise throughout

You work directly with senior expertise from day one, supported by a trusted network of specialist associates where needed.

  • Craig Dodsworth

    Director

  • Richard Kendrick

    Associate Director – Digital

  • Claire Rooney

    Senior Associate – Content & Social

Here’s what people who work with us say…

  • Craig helped translate our complex strategy into clear, consistent messaging and a more effective market presence – significantly strengthening visibility and lead generation.
    Amanda Long
    CEO, CPI Limited
  • Craig and the team brought structure and strategic thinking to our marketing. From positioning through to SEO and site direction, the work has given us a far stronger foundation for growth.
    Chad Johnson
    ASG (Aviation)
  • Craig built our marketing function from the ground up – shaping our brand, website and customer journey with clear strategic direction. He made a real commercial difference.
    Dirk Jaspers
    Managing Director, Zentia
  • Craig is a proven senior marketer who turns strong value propositions into clear, impactful marketing plans that deliver across multiple channels.
    Andy Hyde
    Sales & Marketing Director, Saint-Gobain Glass
  • Craig brings calm judgement, strong commercial focus and a proven ability to turn strategy into measurable growth and improved profitability.
    Richard Burnley
    Managing Director, SIG Interiors
Get in touch

Let’s talk about your marketing

Tell us a little about your business and what you’re looking to achieve. We’ll get back to you within one working day.